365 days worth of promotions for less than 1p a day? Absolutely! Promotional Calendars are by far the most efficient way to get your company’s branding noticed. Everyone keeps a calendar on their wall or desk, so make sure that it’s an Imprinted Calendar with your Logo and message!
Imprinted calendars have been a popular advertising tool for decades and, thanks to innovations in customization and many other benefits, it's an even more valuable marketing medium today. Here's why:
Proprietary ad space Every time the calendar is used, it acts as a personal point-of-purchase display ad that invites business and overshadows competition.
Repeat impression Unlike other advertising media, calendars are promotional products that can deliver a retailer's message many times through daily use, at no added expense.
Controlled messages Calendars allow your business to provide existing and potential customers information such as what products and services are offered, a phone number and address, a map and directions, business hours, tips, coupons, holiday reminders and other useful facts.
Controlled circulation With calendar advertising, you are able to reach only the audience you want to reach, which means there's no wasted circulation.
Cost-efficiency Because of its high exposure rate and relatively low cost, imprinted calendars have one of the lowest cost-per-exposure ratios of any form of advertising.
Also of value to you, as an advertiser, is the time value of calendars. You can give them as tasteful, appropriate, useful year-end holiday gifts. As the previous year's calendar becomes obsolete, replace it with a new one. That provides you with an opportunity to provide new promotional messages and make another impact upon the recipient.
People actually look forward to a new calendar each year from a business they patronize. It becomes a tradition, while continuing to build goodwill because customers appreciate receiving the gifts.
 
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